Interpretable Customer Segmentation

An Easy-to-follow guide to driving business value with unsupervised ML in Python

Transforming a 3-dimensional synthesis of 40-dimensional data into interpretable customer segments is a breeze with this tutorial.

Targeted marketing requires that we identify cohorts — or segments — of customers, and define what the characteristics are that bring them together. When developing a new brand, for example, you want to know if the new offering is likely to acquire customers from other…